In order to create a brand that truly reflects someone and what they do, you have to somewhat know them. That's why you meet with your potential clients, correspond with them, understand what they are drawn to with examples and pins on Pinterest, etc. The great thing about creating brands for friends, is that you can often skip ahead to the creating part. This was definitely the case when creating this look for my friend (and co-worker), Jeremy. Jeremy has been the managing editor at Worship Leader for nearly a decade. I've had the pleasure of designing the magazine for the past 3 years now, so needless to say, I've learned to anticipate how he might react to a certain design or layout when I present an idea for his opinion or feedback.
So when he said he needed a logo to help promote his side freelance venture as a content creator for other businesses and organizations, it came together pretty quickly. He knew he wanted to use a typewriter font for his name and the rest fell into place. I expanded the idea of the typewriter and ink which translated into splatters and washes to create an overall look that is classically vintage yet still clean and modern.
Here is the branding sheet! So excited to move into business cards and more with the look! Stay tuned :)